An organisation in which people trust each other, and which generates trust from customers, has a competitive advantage. Trust will attract the best people, inspire customer loyalty, and provide better, more innovative products and services. A trusting partner relationship results in partner confidence in the reliability of the company, its employe...

This is an article I’ve been working on drawn from client experiences and recent research into the areas of knowledge management leading to workforce integration and connected business strategy. Written for business leaders who are strategizing ways to leverage company knowledge, mitigate the risks of a retiring or transient workforce and build a...

A key to sustainable competitive advantage is to link CSR to the strengths of the business.  Michael Porter and Mark Kramer state in Harvard Business Review that if “corporations were to analyze their  prospects for social responsibility using the same frameworks that guide their core business choices, they would discover that CSR can be much m...

  This is an article I’ve been working on drawn from client experiences and recent research into the areas of knowledge management leading to workforce integration and connected business strategy. Written for business leaders who are strategizing ways to leverage company knowledge, mitigate the risks of a retiring or transient workforce and...

Strategy is, of course, determined by working with the strengths of a company and working around it present weaknesses.  An organization that has a high level of cultural capabilities will be able to deploy a wider range of strategies to maintain a competitive advantage in the marketplace