Richard J. Goossen, Avantage Partners consultant and CEO of MakeGood and author of E-Preneur – from Wall Street to Wiki: Succeeding as a Crowdpreneur™ in the New Virtual Marketplace will be engaging the membership of the International Internet Marketing Association (IIMA) regarding the strategic concept of crowdsourcing.
Benefits of attending
This professional series speakers event will help you:
- Understand how to use the concept of the “crowdpreneur” – to use crowd power as a practical business tool
- Make sense of the linguistic alphabet soup of “crowd” related terms, from “crowdsroucing” to other variations
- Understand individual v user-centered innovation & the impact of the web
- Understand the six principles of crowd power
- Learn the Four elements of a Crowd-Power Business Model
- Lessons from case studies such as Fluevog – “Home of the Crowdsourced Shoe”, Cambrian House – Home of Crowdsroucing.
- Examine how crowdsourcing can be used for non-profit purposes such as MakeGood
- Learn how the use of crowdpower can be a competitive advantage for your company
- Reconsider the strategic positioning of your company in light of the concept of crowdpower
Presentation content
- Introduction: What is The “New Virtual Marketplace” and Why Does It Matter?
- The Entrepreneurial Lens
- Opportunities Through Innovation
- Developing an Effective Crowd-Power Business Model
- Financing and Growing A Company
- Profiles of Leading Crowdpowered companies: Threadless, Fluevog, NowPublic, Cambrian House
- Interview Insights from Top Web 2.0 Gurus: Tim O’Reilly of O’ Reilly Media & Jeff Howe of Wired Magazine
- Succeeding as a Crowdpreneur in the New Virtual Marketplace
Presentation take away
Opportunity to gain a personalized signed copy of the book
Hours and Location
6:00pm to 8:00pm – YWCA (4th Floor) 535 Hornby Street, Vancouver
- Check-in and a light dinner begin half an hour prior to the event start
- We recommend that you arrive 15 minutes before presentation start time.
- 8:00pm – International Internet Marketing Association Meet-up Social
Recommendations
- Bring business cards to network with the other participants
- Bring your laptop or other electronic devices to collaborate and connect to our wireless internet
- Bring a camera to interact and capture moments with friends
Registration information
First 50 registrants to the event receive a complimentary copy of the book E-Preneur – from Wall Street to Wiki: Succeeding as a Crowdpreneur™ in the New Virtual Marketplace. Richard will be available to personalize copies of the book at the event.
Follow the register button at the top of this posting to complete your information about attending this event.
Who should attend
Marketing Management - Brand Manager, Creative Director, Director, Business Analytics Director, Search Marketing, E-Commerce Director, Internet Marketing Manager
Manager Marketing Staff - Marketing Analyst, Media Buyer, Media Planner, Online Marketing Specialist, PPC Analyst, Search Engine Optimization (SEO) Specialist, Search Marketing Associate, User Experience Designer
IT/Web Management - Chief Science Officer, Chief Technology Officer, Development Manager, Executive Director, IT Project Manager, Software Engineer, Webmaster, Web Developer
